00:19
Introduction to the challenge of creating a unique brand name.
00:28
Overview of the seven categories of brand names.
01:46
Explanation of composite names and their uniqueness.
03:15
Discussion on abstract brand names and their phonetic power.
02:35
Explanation of associative names using the example of Amazon.
04:28
Specific analysis of the name 'Alphabet' as a great brand name.

How to create a great brand name | Jonathan Bell

tldw

TED Archive

Dec 14, 2016

Summary

The video features Jonathan Bell discussing how to create effective and memorable brand names. He outlines seven categories of brand names and shares examples of well-known brands. The talk is presented in an unscripted and somewhat unstructured manner due to its TED University setting.

informativeoverly longmoderate engagement